In Style • Hong Kong 「時尚潮流．魅力香港」 - a large-scale signature promotion campaign organised by the Hong Kong Trade Development Council (HKTDC) with an aim to highlight Hong Kong’s vibrant and unique lifestyle and creativity, and to showcase our branded and design-led products as well as present our world-class services, which together have established Hong Kong as a leading trendsetting city in the region.

After the successful launch in Jakarta, Bangkok and Kuala Lumpur, the HKTDC hosted the 4th edition of In Style•Hong Kong in Ho Chi Minh City, Vietnam on 20-21 September 2018. This high-profile promotion included a trade expo showcasing a wide array of quality branded and design-led lifestyle products from Hong Kong, a service symposium featuring a range of business services, a high-level gala dinner welcoming prominent officials and business leaders from Vietnam and Hong Kong, and a series of citywide promotions to engage Vietnamese consumers.